Monday, October 18, 2021

Facebook Users Pledging to Go Dark for Earth Hour on Saturday

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Facebook users are posting messages to the social media site urging the site to go dark for one hour on Saturday to honor Earth Hour.

The movement is aimed at highlighting what organizers see as a widening rift between modern technology and the environment. They’ve enlisted many famous supporters, including actress Emma Watson and musician Bono, whose group, ONE, is focusing on climate change.

The campaigns director said Facebook will “choose to participate” but will not take a side in the ongoing debate.

The idea came to social media campaigns manager Olivia Miller.

“I wanted to do something that would not only be social and politically significant for Earth Hour, but also evoke the natural shift that would come with going dark for one hour,” Miller said.

We’re asking people to turn off their Facebook for an hour on Earth Hour, 8:30 pm ET on Saturday, March 24. Sign up to help us #MakeAChange on #earthhour #facebooklowlight A post shared by Greenpeace (@greenpeaceusa) on Feb 24, 2017 at 9:59am PST

So far, the campaign has raised over $15,000 on the PayPal-owned donation platform Indiegogo.

As reported in FOX News, a special web version of the platform and an app are available for users to participate.

They are encouraging friends and family to also pledge to turn off their computers or phones for an hour at 8:30 p.m. EDT.

“When we take action together, we can affect real change,” Miller said.


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