Should we give in and buy an iPhone 13?
There are more than enough reasons not to (and have reason to).
By now, no iPhone user with a pulse should have heard the rumors about the iPhone 13 or iPhone XI or whatever. Apple typically doesn’t discuss such things beyond having something in the works—that’s why when the Cupertino tech company announced in March that it would release the iPhone SE 2 this fall, industry followers assumed they were off base.
From Apple’s perspective, this new generation isn’t intended to replace the iPhone 11, at least not in the way we think of the two generations ahead of it. It’s designed to up the ante with 10 other more expensive devices, from the iPhone 8 and iPhone X to the iPhone 11, which is expected to come in 6.5-inch and 7.7-inch models and feature faster processors and OLED displays.
Apple says the iPhone 11 will be a bit faster and a bit bigger than the iPhone X.
Once people start selling the iPhone 11 for $10,000, they’ll probably be sold on Apple’s argument, which, while it may make sense in theory, doesn’t really justify a $200 price point hike on an item that might otherwise be treated as an entry-level iPhone without the extra bling. On a normal iPhone 11, what would be the point?
Regardless, Apple’s other iPhones aren’t exactly cheap. The base-level models sold at the likes of Apple, Verizon and AT&T are $749 and $849 respectively. The iPhone 8 Plus and iPhone X will set you back $999 and $1,149. To go over $1,000 and stand on equal footing with the high-end iPhones, Apple will likely have to jack the price of the iPhone 11 up. An iFixit teardown of the iPhone X shows that the gold version is priced at $999, with the more affordable 7000 series aluminum model retailing for $949. In other words, Apple probably expects to make a profit on the extra RAM, the 256GB storage model, etc. (The teardown also said the screen was made of sapphire, but Apple later said that was no longer the case.)
The other problem is the fact that the iPhone 11 will cost more than the iPhone 10 and the iPhone 11 Plus—two of the iPhone 8 and iPhone X’s best models—for the first time. That’s particularly disturbing for an all-new, hardware-centric product with a 5.8-inch and 6.5-inch display, which likely wouldn’t have the same fall-down, hole-punched bezels as the iPhone 11 and iPhone 11 Plus will have. The new models might be reasonably priced, but from a marketing standpoint, they’re coming up against an older, better product.